Monday, February 21, 2005

Glossies: Color Details

© Target

The above full-page ad is for Target, found in the new March 2005 Details. You can't miss the magazine: Mr. Britney Spears, aka Kevin Federline is on the cover. He's been painstakingly metrosexualed groomed, looking very WeHo.

There's nothing remarkable about the ad, right? Just your average, flawlessly-produced glossy page.

There's a black model. Actually, in the newest issue of Details, there are a number of black and Latin models in the layouts and print ads. That says a lot.

Last Thursday, this weblog noted New York Daily News columnist Lloyd Grove's critique of Condé Nast's empire. Their slick glossies like the New Yorker, Details, Vanity Fair and Vogue are not famous for recognizing people of color, either as subjects, subscribers or employees.

Certainly that's true. Now, it's welcoming to see the advertising and editorial content of the new Details gradually trending the opposite. Rocawear and Sean John, middle, are featured in prominent ad space. The models are very urban. The above full-page spot is one of several for Izod that feature black or Latin models.

I'm still lovin' last month's fabulous cover of Dwayne "the Rock" Johnson by Associate Editor Laura Brown. Even more so, the seductive black and white photoshoot by Tom Munro.

Also to note: besides ad-space, many of the magazine-produced fashion layouts are becoming more inclusive.

Ads via Details
March 2005, $3.95USD/$4.95CAN