Glossies: Black and White

Via Adidas

More advertising campaigns are being presented via black and white images. The effect is crisp and timeless. There's a certain risk that one assumes with B&W: the resolution is generally higher, that exposes more flaws but the shadows can be very forgiving.

Burberry and Prada currently have national campiagns featuring B&W photography. Adidas steps it up a notch, using black, white and multiracial models. It's a breath-taking advert: the stop-motion photography captures facial expressions that range from surprise to rapture. Above, in the first advert, both models have almost identical expressions. In the middle, the blonde's lip trembles in ecstatsy. Final, the stark photography intensifies the sistah's natural.

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