Jockbeat: Bend it Smell Like Beckham

Gillette Ad via OhlalaParis

David Beckham's hunger for complete world domination of sport, media and entertainment continues—with no complaints here.

Andy at Towleroad gave a heads up that Beckham and wifey Victoria were just signed by Coty Inc., the largest maker of perfumes and colognes.

According to a presser, the new fragrances will be called Not-so-Old Spice Eau du Metrosexual 'Beckham Beauty House'' and will use the couple's names. Beckham also endorses Adidas, and is the face of the Gilette Mach 3 ads. It's a fab razor, have been using it for years.

Why hasn't he taken off more on this side of the pond? Maybe it's the whole football-futbol thing.

Speaking of celebrity fragrances, has anyone sampled Aramis' new cologne Trump? Anyone?


Coty Signs David & Victoria Beckham: Bloomberg
Cristiano Ronaldo and Pepe Jeans: Towleroad
OhlalaParis