Over the years, yours truly has logged mucho overtime to sport those spaghetti strap tanks, bias-cut summer shirts and snug boxer briefs. Happily, D&G is one of the few couture labels that can accomodate growing gym boys. But their new ads feature fewer athletic- and traditional model-type men ... and more boys.
Sure, prepubescent models are routinely used in catalog and commercial advertising. But the new trend is frighteningly similar to the Brooke Shields/Calvin Klein fiasco in the 1980s. Question to advertising account supervisors: why is it necessary to employ a 12 or 13 year old boy to sell square cut swimming trunks to grown men?
Does this ad disturb anyone else? It's a curiously staged scene, and would not look out of place at several parties that come to mind. A handsome, muscular young man is lying in a
But that's normal for many in our lifestyle: ignore the grown men, focus on the little boys.